Artificial intelligence or common sense?

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Karin Burger

And we two would be nothing without the man who is about to join us, dear Torsten Jekel. But many people know you today with a favorite shirt. How nice.

Thorsten Jekel

Yes, especially for you.

Karin Burger

Yes, once again, we had over 450 registrations today. We’ll soon see how many will be there in the end. But Thorsten will tell us later. But for now, Thorsten, you’ve been here on the empty stage for, I counted 21 productions. But all in all, it was also with Emanuel that we did these many, many, many great projects together. And many Lunch&Learn guests don’t even know what you can do. And I’d like to tell everyone about you again so that they know what they’re getting when they work with you. Thorsten’s motto here is “Translating IT into profit”. And Thorsten has a lot of technology at home, but nothing that you don’t need. And he doesn’t have the latest cell phone either, which always reassures me. And he often says when I call him and say, aaah my camera is two years old again. He says it’s fine. So we’ve actually come to the conclusion that Thorsten is a pioneer when it comes to sustainability, because he really has his things forever and doesn’t always buy new things. And that’s what he’s going to tell us today. I would also like to tell you exactly what you can do. A lot of companies are burning money with their IT. We all have things that are far too big and far too fancy and yet are not used at all. And technology is easy to use. With you, Thorsten, you can switch to the digital fast lane. With over 30 years of experience in management and sales for SMEs, you can easily implement new technological trends. And because you have worked in large companies yourself, you also know what the other side looks like and how to do it. For example, that 1,000 sales representatives are prepared to put down their paper and pads and use iPads and then realize that they really do save time and money. And that companies are also able to do things where it previously took them 40 days to write their invoices properly, they can do it the next day, which simply translates into money. And that’s why so many companies trust you as an expert and consultant. And you are our Head of Streaming Technology and a gigantic speaker yourself. You have developed tremendously over the last few years and today you are back here in the background and a speaker yourself. So Thorsten is once again doing both. Yes. He’s the streaming manager, but he’s also giving a talk himself and now I’m clearing the stage for you. See you later.

Thorsten Jekel

Yes, with this in mind, I would like to follow on from what Emanuel Koch so wonderfully raised today, namely the question of artificial intelligence or common sense? My recommendation – preferably both. And someone who does this particularly well in his company is Jörg Knoblauch at Tempus. Let me show you a highly digitized process at Tempus. Ordering office supplies. And now they say highly digitized. That’s all paper. Yes, what have they done? They have an office supplies cabinet in their office and then once a month this local office supplies dealer, not Amazon, comes in. Fills everything up to the appropriate target stock levels, fills everything up, closes the cupboard again and writes an invoice once a month. When I look. There are companies that have highly complex SAP workflows for this. The question is, is that in proportion? And that’s exactly what I’d like to encourage you to do, to simply say that I unfortunately experience digitalization for the sake of digitalization far too often. And that’s why my maxim is to switch on the brain first, then the technology. And the picture you see here was taken live. Just before the pandemic. In December 2019, I was in New York with my wife and our daughter. Four weeks earlier, an Amazon Go was opened in Rockefeller Center, fully automated. You may have seen in various publications, with 1,000 cameras, with 1,000 technologies, with a lot of logic, where they have thought about how I can make sure that if something is put back, I can also take it away from Bong (???) again? Basically a good idea, because what don’t people want? They don’t want to stand in front of a closed store, they want to be able to shop 24/7. But the stupid thing is, I’m someone who can actually use my iPhone to a certain extent. But it took me over a quarter of an hour to set it up in my Amazon app so that I can also shop there. Let me show you Amazon Go in Austrian. That was in February 2020, we were skiing in Tyrol and I don’t know who knows it. So feel free to write into the chat. There are small farm stores like this in many places in Tyrol and also in other parts of Austria. Yes, there are also one or two cameras in there. But I don’t have to have an app, there’s a list, you write in what you want, you pay and you go out again. What do they have in common? What they have in common is that someone has thought about what a relevant customer problem is. So the relevant customer issue is that I want to buy fresh food on a Sunday. And that’s not always possible with traditional retail. But the question is, is electronics necessarily helpful or is it sometimes even easier to work with a piece of paper? And that’s why my second motto is relevance before frills. Always use the simplest available option for everything you use in terms of digitalization and technology. Albert Einstein is credited with saying, among other things, that he once said: “Make things as simple as possible – but not simpler. And we will come to that in the next step. And this whole topic of metaverse is anything but simple. And I don’t know if you’ve been following it, my dear colleague Katharina Aguilar, who also deals with these issues from a different angle, has of course asked herself the question: do we run around all day with glasses like these or are we multisensory people who say I might not want to run around all day with glasses like these? And if you take a look, there are definitely some interesting use cases. So here’s a press photo from Volvo where you can see several elements, namely virtual elements and real elements. And the idea of the Metaverse is that I’m not looking at something, I’m immersed in the action. And now, of course, my play instinct as a technician says great, I can see my car here, from below and so on. My wife, for example, wasn’t interested. And when I look now, for example, we look across the pond to the USA. And Mercedes Benz in the USA. They thought about how car sales work here and where are the problems? And car sales work a little differently in the USA. If you go to the dealer of your choice on Saturday, not the one for smoking, but the one for driving, then an American would not accept that they say you have to wait nine months for your car, but the customer says, I want to take the car with me, go home. So far, so good. The only problem was that they had a structural problem. Now they say structural problem. Yes, they haven’t had a Hilti yet. So I need a Hilti. The problem they had was that when the customer in the showroom said, I think this car is great, I want it, then the salesperson said to the salesperson, why don’t you come into the back office and we can finalize the leasing contract. Everything was wonderful. And the structural problem was that there was an exit door between the showroom and the office. And one or two people took a right turn. And then they thought, how can I solve this problem? And that was a few years ago. And then they thought about saying, how can I solve this with high-tech and Metaverse? Nope. What you see here is the first generation of the iPad. So what did they do? The moment the customer says, I think the car is great – please sign here. And many people who have followed the iPad from the beginning know that I couldn’t do all this fancy stuff with the first iPad. But they thought during the process and said, where is the bottleneck? Now one or two of them might say, Jekel, I think you’re the technology master here and want to show us the latest technology. Now you’re showing us paper-based processes, now you’re showing us a first-generation iPad. Are you crazy? Of course, technology such as virtual reality makes perfect sense in many areas. And it will change the field of training and learning in the professional sector, for example. Incidentally, I can highly recommend Thorsten Fell as an expert, I don’t know if you are one of them. So feel free to write something in the chat, dear Thorsten, if you’re there live. You are there from time to time. Torsten Fell is someone I really appreciate because he’s very interested in the topic of immersive learning and doesn’t jump on the bandwagon of this metaverse hype, but says, what can you do today? And I’ll give you two examples. One example is where virtual reality definitely has an advantage in the training of high-voltage electricians. Because if you have a high-voltage junction box and you reach into the wrong cable, then Klaus is in the wrong position. And that’s what he did. And the problem is that it happens exactly once in real life. In virtual reality, can you depict it in such a way that you have these glasses on? And the closer you get to a dangerous cable, the redder it gets, the more the whole thing vibrates. And you feel it very differently than if you only had a PowerPoint slide. To say yes, I can’t reach there. Yes, but if I then say the glasses are red, it vibrates because the noise gets loud, that’s experiencing. And we learn through experience. So against this background, absolutely, an example. Let me give you a second example. Offshore wind turbines. If you still have the whole thing somewhere in the field, you can still go there. If you now want to train an assembly technician to maintain such offshore plants, then you need a Hini to get there. Now you can work out the costs, the logistics and the CO2 footprint. Or if someone was trained on a wind turbine, for example. And now there’s a new type. To a certain extent, Lufthansa pilots are showing us how it’s done with the flight simulator. And the whole thing is a further development. And just like with the flight simulator, at the moment, I don’t know which of you was in the flight simulator, you like to write in a chat, you forget within five minutes that you’re not sitting in a real airplane, even though these graphics are computer-animated. And even in the first ones. I know that Peter Brandl, a highly esteemed colleague and pilot, is also regularly in the simulator and he confirms this to me again and again. And it’s the same with VR. In other words, you have this immersive effect and the manschgal, where many people say, yes, these are cartoon characters. The fact that they can hear exactly when someone is sitting to their left in virtual reality gives them an incredibly powerful experience and that makes sense. What is technology generally about for companies? So when I say, first switch on your brain, then technology and then, in the next step, simply use technology and put relevance before frills. What are the relevant factors for you as a company? And you know, I am married to a controlling professor and since I have been with this woman for 34 years now, I know what is important for companies. On the one hand, of course, the question of how digital we are, but even more importantly cash is king or queen to say, how productive are we as a company? And if I look now, there are four quadrants. The first quadrant, which I’ll give a question mark here, if someone is neither digital nor productive, then it’s time for a clarifying discussion.

There is the second quadrant, which I always affectionately refer to as the digital dinosaurs, who are highly productive, and to be honest, I prefer a sales representative who is highly productive and sells a lot with index cards five times more than what you see on the other quadrant, namely these toy children who always have the latest Tamagotchi but don’t sell anything. So relevance means relevant customer problems for the customer. Relevance for companies ultimately means productivity and profitability. And that’s why it’s ideal that they have the digital heroes who can manage the whole thing.

How do you manage that? You can do this by ensuring that the digital dinosaurs and the gaming children learn from each other with respect. That is a management task. And my experience is that it works very well in practice. And it’s not a question of age. When I look at my father, for example, who will be 82 this year, he usually has a newer iPhone than I do. He reads his WhatsApp messages on the Apple Watch. He did online banking before me. I’ve also made the experience with business contacts that it’s not a question of age, but a question of attitude.

So we often overtax even younger employees because we assume they can do everything and they don’t dare to say, I can’t do it like that. And we often underchallenge experienced employees who are keen to get involved. And ideally, the two learn from each other. And when I look at artificial intelligence or common sense? My clear answer to this is ideally both. Because my experience is that artificial intelligence is practically a further development of the GiGo principle. I don’t know if you know GiGo, Emanuel certainly does. Garbage in, garbage out. And maybe one or the other of you has already experienced it. If you enter a stupid question in ChatCPT, you’ll get a pretty stupid answer back. And the more intelligently you work with AI, and AI is a tool in my understanding, the more successful you will be. Will AI replace humans? No. Will people who use AI as a tool have an advantage over people who don’t use AI as a tool? 100% agreed. And to make this tangible for you and to help you become the people who can use AI efficiently and effectively as a tool, I recorded a video for you last night. And before I show this video, I would like to add two more things. I don’t know if you noticed that Google held an event in Paris last night. So they’re all the rage. And Bart was presented there. And that has nothing to do with Bart Simpson. It has nothing to do with the beard that they shave off in the morning, it’s Google’s chatbot. And now they’re saying they’re just copying ChatGPT. No. Google has been working intensively on the topic of AI for over six years. And if you search Google today, there’s already a lot of AI in there. It’s only getting better from the surface. And our colleagues at Microsoft were even cleverer, they beat our Google colleagues to the punch and said we’re participating in ChatGPT or Open.ai, which is the provider, and integrating it into Microsoft Teams and our search engine Bing. And now they’re saying Bing isn’t such a big hit. When I look at the prototypes, it’s really exciting because, unlike ChatGPT, they not only have the past, but also current search results. And the idea is that, for example, when you get results from the chatbot, you even get links that are current, where you can go deeper. And it will be integrated into the tools. So there really is a lot of music in it. And when you say it’s all in the future. Bing will be available with AI at the end of March, in 2023. And AI, I always experience the same thing, especially when it comes to AI, that we always tend to have this total hype when a new technology comes out, then we always say wow and this is the greatest and most ingenious thing. And it can do everything, it can live and save the world. And then we quickly become disillusioned because we realize that it won’t work as quickly as we think.

And ideally, you shouldn’t fall into the trap or the frustration trap. And so that you don’t fall into the trap, but so that you can start using AI today, here are the best tips for my three favorite AI tools.

ChatGPT

You are probably already familiar with the first tool, ChatGPT. However, there are two things you may not know. Firstly, you now have the option of booking a paid version for 20 USD per month. Above all, this gives you better availability and a faster response time. But I’ll come to another tool that I recommend later, which is why I haven’t subscribed to ChatGPT Plus yet. More on that later. Then I’m sure you all know the usual things to say, write me an article. But I’m going to give you a tip that you may not know yet. You can ask ChatGPT, do you know the book “The 4-hour week” by Timothy Ferriss? And of course you can ask ChatGPT not only whether it knows Timothy Ferriss’ 4-hour week, but also whether it knows other books.

I recommend starting with this question, because if ChatGPT doesn’t know the book, you won’t get any good answers afterwards. And the first introductory question is always, do you know this book? And then there’s a short statement about whether he knows it and what it’s about. And now, of course, I can ask okay, what are the key messages of the book? And now the core statements of the book are presented in more detail. That is, formulated here in the appropriate, keyword-like forms. I think that’s really very good. By the way, if you haven’t read Timothy Ferriss’ 4-Hour Workweek yet, you should definitely read it. For me, it’s an extremely recommendable book.

In other words, here are the key messages of this book. And now you have the opportunity to go even further in the next step. In other words, you can say, for example, please write me a blog article on this core statement 1 with so and so many characters. You now also have the option of saying, for example, what are the chapter headings of the book? And you can see, by the way, that the thing is so intelligent that it also notices if it is reasonably recognizable that it is a typing error and corrects it. And now the chapter headings of the book appear. And now you can say, please write me an article about 400 characters, 400 words, 4,000 words about chapter 1, for example. I use this, for example, to decide which books to read.

Jasper.ai

As I said earlier, there is one tool that I think is even more intelligent. That is Jasper.ai. And Jasper.ai is a bit more expensive. It costs around 50 USD per month. But it has a whole lot more to offer. It starts with chat, which has recently been added to Jasper. Originally, it had a different starting point. And here, for example, I can also say that. And with both services, by the way, if you ask the questions in English, you get English answers and they are usually a bit better, if you do the whole thing in German, then they are translated with DeepL. Now I ask, for example, do you know the book “Kopf schlägt Kapital” by Professor Faltin? Incidentally, it’s also one of my absolute favorites. What’s the difference from Jasper? Jasper costs money. But Jasper also has more of a business focus. In other words, in principle, the same basis is used. So GPT3 is the AI behind it, but with more of a business focus. And you can see that in the way it is summarized. And here too, you can now go further and say, please write me more about it here. And here, as I said, there is more of a business focus. And here Jasper has templates. And here, for example, you can have things summarized. You can have something written here in the AIDA framework. You can say here, give me a story in the sense of storytelling here, that I say, for example, I have a digitization consultancy here, say what is the problem I have, that IT is the second largest cost factor after personnel, but it usually does not increase productivity. And now I can say that the tone should be optimistic but professional, German, and it should be, and you can do that here in Jasper, it should be more formal or less. Now I can say how many inputs I want and now I can say Generate. And then it gives me three suggestions on this topic. And as with other outputs, my experience is that you usually can’t adopt these things one-to-one, because they are usually, let’s say, very generic in terms of language and it doesn’t always fit. But you can get wonderful ideas for things and then work on them further. I’ll give you another idea while you’re doing the math here with a new chat. For example, you can say here, please give me ten alternative seminar titles for a time management seminar with Outlook. In other words, you will certainly find seminar titles here that you won’t necessarily like. Or you will recognize some, well, “More time for the essentials”, Prof. Dr. Lothar Seibert sends his regards, but I think the quality of these titles is excellent. Experience has shown that the quality of the suggestions in Jasper is even better. This means that if you also have an idea for a book title, for example, you can go further there.

And if you look now, here you have before and after bridges, that is, here are exactly these topics that you can use as marketing texts. And if you now say, “Oh, that’s not so bad, but I’d like it to be a bit better. What can you do? You can copy the whole thing and then there’s a tool that I’ve just mentioned. DeepL. And at DeepL there is now a “Beta Write” and here you can just take in a text and now it will reformulate this text for you. And now you can also edit it again by saying beforehand, I’ll take the topic out later. I’ll take out the topic of the bridge and then you can reformulate the whole thing again and get better texts out of it. Ultimately, you could also say, okay, I’ll turn the whole thing around and run it through a loop again. In other words, you have the opportunity to edit it again.

So artificial intelligence or common sense? Preferably both.

And that leads me to the final question, namely what is digitalization? And in my view, digitalization is one thing above all else, namely. Incredible acceleration. And that’s why they’re stepping on the gas. And I wish you a great deal of success in this and I’ll bring dear Emanuel back on stage with me.

Also available in: Deutsch

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