Key Takeaways
- Creating websites with AI is genuinely practical today – Thorsten Jekel rebuilt his own site entirely with AI.
- You don't need to know HTML; the site keeps running on WordPress, including all its plugins and extensions.
- Claude Design extracts a design system (colors, fonts, logos) from your existing site and turns it into a website draft.
- Via “Send to Claude Code” the draft is handed over and refined further.
- As a website builder, Divi 5 is recommended – with an affordable lifetime license instead of an expensive annual subscription.
- The Novamira plugin connects Claude to your builder (Divi, Elementor, Bricks, Beaver Builder and more) for around €49 per year.
- The “UI Pro Max” skill noticeably improves the build results in Claude.
- WPML takes care of multilingual content – German and English at the push of a button.
- Blog posts can be SEO/GEO-optimized with AI: summaries, cross-links and Q&As for better visibility in Google and AI search.
- ClaudeSEO.md combined with Google Search Console and Bing enables complete SEO analyses; Higgsfield generates matching images – for example in pop-art style.
Building a website with AI – without writing HTML
Can you really build websites with AI today? Yes – and it has become genuinely practical. Half a year ago the results were still unconvincing: you would get generated HTML code that was hard to edit manually afterwards. The goal was different: use AI to build the website, but keep it running on WordPress to benefit from its huge plugin ecosystem, and keep a visual website builder in sync, so that changes can be made either in Claude or in the builder – by you, your assistant or an external partner.
From design system to draft: Claude Design
The first step is a design system. In Claude Design you can point the AI at your existing website and have it extract fonts, colors and logos automatically – and you can create several design systems and refine them (“make it a bit more Apple-like”). In the second step you generate a draft of the new website based on that design system, using your existing content as input and, if you like, a screenshot as a style reference. A few small tweaks by prompt – a different accent color, fewer elements – and the draft is ready, including linked subpages, testimonials and embedded widgets such as Trustmary.
Handing over with “Send to Claude Code”
Claude Design offers a “Send to Claude Code” option. The draft is handed over to Claude Code – in the desktop app, no terminal required – where the actual implementation continues. Two more components are needed for a WordPress site: a website builder and a connector plugin.
The website builder: Divi 5
The recommended builder is Divi 5. Its big advantage is the affordable lifetime license (around $250, agency license about $297) instead of an annual subscription, which with tools like Thrive can cost even more every single year. With Divi you get an easy visual builder – comparable to Wix or Jimdo – but with the full WordPress universe behind it.
Novamira: connecting Claude to your builder
The middle component is the Novamira plugin. It connects Claude (and other AI agents such as Cursor or Windsurf) to your website builder – Divi, Elementor, Bricks, Beaver Builder, Breakdance and WooCommerce are supported; Thrive is not. Novamira is installed once as a WordPress plugin, the paid version costs around €49 per year, and after a one-time authorization in Claude you can simply say: “Rebuild my page so it looks like this draft, adjust the menu, make the buttons wider.” Claude then builds everything natively in Divi. The result: you can keep editing in Claude or in the visual builder – texts, colors, boxes, sections – and both stay in sync. The “UI Pro Max” skill in Claude noticeably improves the build quality.
Multilingual with WPML
For multilingual sites, WPML is the tool of choice: switch between German and English and have content translated automatically – and with Claude connected, you can refine translations and rework blog posts afterwards.
SEO and GEO optimization with AI
With roughly 250 blog posts on the site, AI makes large-scale optimization feasible: a summary under every post, cross-links between related posts, and around ten questions and answers per article. AI search loves Q&As – people ask a question and look for an answer, so make it as easy as possible for the AI to find that answer. On top of that, ClaudeSEO.md (“your SEO team in the terminal”) connects to Google Search Console and Bing for complete SEO analyses.
Images with Higgsfield
For visuals, Higgsfield is a platform that bundles many image and video generation models. Thanks to its MCP server (Model Context Protocol) it integrates directly into Claude – so you can say “generate 250 blog images in pop-art style” and get a consistent image set for the entire blog, created in one batch.
Frequently Asked Questions
Can you really create websites with AI today?
Yes. While the results were unconvincing half a year ago, websites can now be built professionally with AI – Thorsten Jekel rebuilt his own site this way.
Do I need HTML skills to build a website with AI?
No. You don't need to write HTML. The site keeps running on WordPress with a visual builder, so you or your team can always make changes manually as well.
Which AI tool is used for building the website?
Claude. The draft is created in Claude Design (including a custom design system) and handed over via “Send to Claude Code” for implementation.
Which website builder is recommended – and why Divi 5?
Divi 5. Its main advantage is the affordable lifetime license (around $250, agency license about $297) instead of an expensive annual subscription.
What does the Novamira plugin do?
Novamira is the connector between Claude and your website builder. It works not only with Divi but also with Elementor, Bricks, Beaver Builder, Breakdance and WooCommerce.
How much does Novamira cost?
The paid version required for the Claude connection costs around €49 per year and is installed and authorized once in WordPress.
How do I make my website multilingual?
With the WPML plugin. It lets you switch between languages and have content translated automatically – refined afterwards via Claude if needed.
How do I optimize blog posts for SEO and GEO with AI?
Add a summary, cross-links and around ten questions and answers to every post. AI search loves Q&As. ClaudeSEO.md combined with Google Search Console and Bing additionally enables complete SEO analyses.
How do I create matching images for the website?
With Higgsfield. Via its MCP server the platform integrates directly into Claude and generates images and videos in batches – for example in pop-art style.
Conclusion
Before you start writing LinkedIn posts with AI, use AI to move your website forward – so that you rank on page 1 in Google and get found by ChatGPT, Perplexity and Google's AI search. The combination of Claude Design, Claude Code, Divi 5, Novamira, WPML and Higgsfield makes professional website building with AI practical – no HTML required.
