Key Takeaways Technology enters companies through status, not strategy: The moment the old device looks dated on the golf course, the budget appears. 61 percent use AI, fewer than a third profit from it: The gap is not created by the tools. It is created by the...
Key Takeaways Only 22 percent use AI productively: For the large majority of companies, artificial intelligence never leaves the testing stage. 95 percent have a strategy, 8 percent have a return: Writing the strategy turns out to be the easy part of the exercise....
Key Takeaways AI is only as good as your briefing: Treat it like a brilliant new colleague with amnesia. Say paint the windows and you will not get the frames. It is obvious is the most expensive sentence: Unspoken assumptions are the main source of misunderstanding...
Key Takeaways 91 percent report higher productivity: Among companies using generative AI, almost all of them notice a difference in day-to-day work. Adoption is not the bottleneck: 61 percent of German companies already use AI or plan to, yet only a minority can point...
Key Takeaways iPhone 18 Pro runs the 2-nanometre A20 Pro and a vapour chamber three times larger than last year’s, delivering up to 40 % more sustained performance than iPhone 17 Pro. A real aperture at last. The 48 MP Fusion main camera uses six laser-cut...
Key Takeaways Seven stops instead of a full day: The short cut of our tour covers what we considered genuinely useful, without the detours. It starts with a steam iron: Small enough for a suitcase, one pass over the shirt, done. Anyone who travels knows the hairdryer...
Key Takeaways Robots have moved from gimmick to tool: Their movements are visibly smoother than a year ago. The convincing use case today is inspecting industrial plants where heat or gas keeps people out. Recording and summarising has grown up: Plaud now ships with...
Key Takeaways Customer service is the biggest AI field: 42 percent of German companies already use artificial intelligence there, which makes it the most common entry point of all. Adoption is not the same as satisfaction: Many customers still feel misunderstood,...
Key Takeaways Customer service is the biggest AI field: 42 percent of German companies use AI there – more than in any other area. Klarna as a cautionary tale: Service staff were replaced and later rehired. Pure cost cutting backfires. Three reasons bots annoy...
Key Takeaways Only 28 percent see a return: More than half of all corporate AI projects are already live, yet the clear majority never produce a measurable business result. Budgets keep growing anyway: 86 percent of executives are increasing their AI investments, but...
