How Do You Avoid the Most Common Mistakes When Introducing AI?

How Do You Avoid the Most Common Mistakes When Introducing AI?

Key Takeaways Unrealistic expectations, poor data quality and a pure tool strategy are the most common mistakes when introducing AI. AI cannot rescue bad processes – garbage in, garbage out. In the office, around 20 % of working time is spent searching for...
AI Agents and Automation: What Actually Makes Sense?

AI Agents and Automation: What Actually Makes Sense?

Key Takeaways Bad processes do not automatically become better through digitalisation or AI – whoever digitalises a bad process ends up with a bad digital process. Before any automation, the question must be asked: do I need this process at all – and every...
From SEO to LLMO: How Do You Get Found by ChatGPT?

From SEO to LLMO: How Do You Get Found by ChatGPT?

Key Takeaways Anyone who wants to be found today must look beyond Google and also consider AI systems like ChatGPT — the term for this is LLMO (Large Language Model Optimisation). Good classical SEO is a strong foundation for AI discoverability: whoever is relevant on...