Key Takeaways Edgar Geffroy coined the term “clienting” as a customer-centric strategy that replaces traditional marketing, arguing companies must consistently think through the eyes of the customer. His book “Knowledge Warrior” introduces the...
Key Takeaways Digitizing paper-based forms eliminates common problems such as illegible handwriting, late delivery to back-office, missing data fields, and transcription errors. A real-world customer in the energy sector (combined heat and power plants) recovered...
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Key Takeaways A CRM system is far more than an address book — it stores the full customer history, including emails, calls, notes, and transactions, so you always know the context before a conversation. The integration between your email program and your CRM is one of...
Key Takeaways Apple unveiled new MacBook Pros (14-inch and 16-inch) and a new Mac Mini on January 17, 2023, featuring M2 Pro and M2 Max chips. If you already own an M1 Mac, there is no need to upgrade — it remains fully capable for most tasks including live streaming....
