Key Takeaways Apple WWDC June 2024 unveiled major updates across the entire Apple ecosystem: visionOS 2, iOS 18, iPadOS 18, macOS Sequoia, watchOS 11, tvOS, and AirPods. Apple Intelligence — Apple’s new AI platform — brings writing support, smart commands,...
Key Takeaways Apple presented new MacBook Pros and new iMacs with M3 processors at the October 30, 2023 keynote — no other devices were announced. The M3 chip family includes three tiers: M3, M3 Pro, and M3 Max, with up to 50% lower energy consumption compared to the...
Key Takeaways Apple introduced the iPhone 15, the 9th generation Apple Watch, and the 2nd generation Apple Watch Ultra at the September 12, 2023 keynote. The Apple Watch Series 9 starts at €449 and features higher screen brightness, but a major design overhaul is...
Key Takeaways iPads are frequently introduced in companies driven by managers’ play instinct rather than a clear strategic goal tied to business processes. A common mistake is handing out iPads without central, standardized configuration — leaving employees with...
Key Takeaways Apple unveiled the Vision Pro mixed reality headset at WWDC 2023, starting at $3,500 in the USA from 2024, offering far superior quality compared to the Microsoft HoloLens 2 at a lower price. The new 15-inch MacBook Air features the M2 chip, 18 hours of...
