Key Takeaways AI will not replace salespeople entirely — people still want to buy from people, but AI can replace low-performing sales reps who fail to engage customers proactively. The guiding principle for AI in sales is “relevance before frills”: always...
Key Takeaways Digitalization in tax firms should always start with the right processes first — digitizing a broken process only makes it worse. Microsoft 365 (formerly Office 365) can be used in GDPR-compliant and AO-compliant ways, especially since German-hosted data...
Key Takeaways Thorsten Jekel and his team turned pandemic-related event cancellations into an opportunity by pivoting to professional livestreaming and hybrid events. Hybrid formats dramatically expanded audience reach — one customer grew from 500 attendees at a...
Key Takeaways “First switch on the brain, then the technology” — thinking clearly about business problems must always precede any technology investment. Controllers need to shift their role from backward-looking reporters to real-time decision-support...
Key Takeaways The DISC model (Dominant, Initiating, Steady, Conscientious) helps tax firms understand different behavioral preferences among team members, clients, and suppliers, leading to more effective communication and collaboration. DISC is a model, not a fixed...
Key Takeaways AI will not replace salespeople — people will still want to buy from people, but AI can make average performers perform like top performers and handle routine tasks. The guiding principle is “relevance before frills”: always identify the most...
Key Takeaways AI tools make it easy for anyone to appear as an expert, but a true expert has deep, hard-won knowledge that goes far beyond what can be generated by a prompt. Verification tools like Korrektiv help check whether information and images found online are...
Key Takeaways Most freelancers and self-employed people spend too much time on tasks that could be automated or delegated, leaving less time to create real value for customers. Digitalizing a bad process does not improve it — it typically makes it worse by removing...
Key Takeaways Digitalization does not automatically make people or organizations more productive — in many cases it increases complexity and costs without improving employee output. The guiding principle is “switch on the brain first, then the technology”:...
Key Takeaways Digital and hybrid events allow organisations to reach far more people simultaneously — a patient day that previously attracted 500 attendees reached 4,000 people online. The same fundamental rules apply to digital events as to in-person ones: relevance,...
