{"id":3293,"date":"2025-03-11T17:00:00","date_gmt":"2025-03-11T16:00:00","guid":{"rendered":"https:\/\/digital4productivity.de\/?p=3293"},"modified":"2026-07-02T15:50:52","modified_gmt":"2026-07-02T14:50:52","slug":"why-you-have-nothing-to-fear-from-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/digital4productivity.de\/en\/why-you-have-nothing-to-fear-from-artificial-intelligence","title":{"rendered":"Why Do You Have Nothing to Fear from Artificial Intelligence?"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Artificial intelligence is not a cure-all \u2013 before a company starts with AI, its fundamental processes and data quality need to be in order.<\/li>\n<li>The cake analogy: AI is like whipped cream on top \u2013 it only improves what is already good. A poor underlying process will not be saved by AI.<\/li>\n<li>Data is the foundation of every AI application: the GIGO principle (Garbage in, Garbage out) and the NINO principle (Nothing in, Nothing out) show how important a clean data foundation is.<\/li>\n<li>Relevance over gadgetry: digitalisation and AI should always be aligned with concrete customer value, not with technically impressive but useless features.<\/li>\n<li>There are powerful productivity tools that do not involve AI \u2013 such as GetMyInvoices for automatic invoice downloads, Aimfox for LinkedIn automation, and Hippo Video for personal video messages.<\/li>\n<li>Automation only makes sense for genuinely worthwhile, structured processes \u2013 not everything needs to be automated.<\/li>\n<li>Microsoft Power Automate enables structured process automation (e.g. approval workflows) without classical AI.<\/li>\n<li>There are three levels of digitalisation: Digitization (1:1 transfer), Digitalization (redesigning processes with new digital possibilities), and Digital Transformation.<\/li>\n<li>The Kanban principle from Toyota manufacturing (1958) can be applied productively in the office, for example with Microsoft Planner.<\/li>\n<li>Those who use AI smartly will have a clear advantage \u2013 but AI does not replace common sense or experience.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iV2FydW0gU2llIGtlaW5lIEFuZ3N0IHZvciBrw7xuc3RsaWNoZXIgSW50ZWxsaWdlbnogaGFiZW4gbcO8c3NlbiIgd2lkdGg9IjEwODAiIGhlaWdodD0iNjA4IiBzcmM9Imh0dHBzOi8vd3d3LnlvdXR1YmUuY29tL2VtYmVkL2tRZDFobnZxelVBP2ZlYXR1cmU9b2VtYmVkIiAgYWxsb3c9ImFjY2VsZXJvbWV0ZXI7IGF1dG9wbGF5OyBjbGlwYm9hcmQtd3JpdGU7IGVuY3J5cHRlZC1tZWRpYTsgZ3lyb3Njb3BlOyBwaWN0dXJlLWluLXBpY3R1cmU7IHdlYi1zaGFyZSIgcmVmZXJyZXJwb2xpY3k9InN0cmljdC1vcmlnaW4td2hlbi1jcm9zcy1vcmlnaW4iIGFsbG93ZnVsbHNjcmVlbj48L2lmcmFtZT4=\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that data will be passed on to third-party providers in the process.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More information<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Introduction<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Welcome to another episode of TJ's Technology Tuesday. Today I want to share a fundamental thought for leaders: does everything always have to involve AI? People often ask me whether I am afraid of artificial intelligence. My answer is always the same: I am less afraid of artificial intelligence than I am of human stupidity. And here is a nice illustration of that point. Last weekend I went on a ski tour and shared a car with a woman who was also on the course. She asked me what I do professionally. I said: I help business leaders make IT simple and understandable. She found that interesting and asked about my key topics. I told her AI is my main subject. She replied: \"AI? You know, at our company \u2013 when I look at how many processes still involve printing paper and manually copying things from left to right \u2013 I think we still have quite a bit of homework to do before we even start with artificial intelligence.\" And that is precisely my experience. I always say: before we start putting the finishing touches on the cake, the cake itself needs to be good first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>When Artificial Intelligence Actually Makes Sense<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI is a bit like the whipped cream on top. But if the cake underneath is a dry sponge, the cream will not save it. If, on the other hand, you have a wonderfully fresh strawberry cake and then add fresh cream on top, the whole thing becomes truly outstanding and takes you further. That is when IT makes sense \u2013 when IT actually moves you forward. So the question is always: is this a sprint or a marathon? Introducing artificial intelligence into a company is, in my view, a marathon. Now let us look at what the cake actually is. What should you focus on first? By the way, if you notice me glancing to the left now and then, that is because I am keeping an eye on the comments. So if you have questions or comments, please feel free to share them. For me, the cake is primarily one thing: data, data, data. Artificial intelligence models are trained on the basis of data. And if you want to use AI in your company, you should above all make sure that you build a solid data foundation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If, for example, you want to analyse customer patterns \u2013 as Amazon has been doing for decades \u2013 to determine what a customer has purchased and how likely they are to buy something else, then your inventory data needs to be clean. A good idea: even if AI is not your top priority right now, start making sure your data is clean today. The famous GIGO principle applies: Garbage in, Garbage out. And I always add the NINO principle: Nothing in, Nothing out. If you put nothing in, you get nothing back. So getting your data in order is always a good idea. And by the way \u2013 can everything always be digital? No. I actually jotted down some handwritten notes with my ideas for today's talk. I did that yesterday evening, quickly writing down what I wanted to cover. I have the sheet next to me as a reference. The second important point is always to think about the customer journey \u2013 in other words, to solve relevant customer problems.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Relevance Over Gadgetry: Use AI Like the Pros<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know my motto: relevance over gadgetry. It is not about having an impressively fancy technical solution that actually leaves customers behind \u2013 it is about solving real customer problems. Speaking of leaving customers behind: I found a good example at the supermarket checkout. At Lidl and Aldi, cashiers are among the fastest in the world. In some cases they have actually been asked to slow down a little when it is quieter, because \u2013 as you may have experienced yourself \u2013 it creates stress when you cannot keep up with packing your shopping. So speed is great when it is busy. But what I have now seen at Lidl and many other stores is the self-checkout option. When the regular tills are full, I can go to the self-checkout and avoid queuing altogether. The whole thing works as simply as possible. That is exactly the point: meaningful digitalisation that delivers more customer value, more time for customers, and the ability to scale accordingly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is the idea behind all of this. Now, before we get into AI, let us also think about other tools. What are IT tools that have nothing to do with AI in the first instance but can still deliver tremendous productivity gains? Let me share three very concrete examples. The first example is from the field of accounting. I love this phrase: invest time in growth, not in searching for receipts. The service I have been using for years is called GetMyInvoices. The idea is that you connect your online portals to the software, and it automatically downloads the invoices from those portals. This is simply brilliant \u2013 my accounting workload went from a full day to half a day to one hour per month. And in that hour I am not worrying about which receipts are missing; I am looking at my numbers. That is exactly the point. The second example is Aimfox, a LinkedIn add-on. The idea is that if you have a target audience \u2013 say, you want to connect with BMW car dealers on LinkedIn \u2013 you can use Aimfox to send automated, personalised connection requests to BMW dealers who list that in their profile.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You define the search criteria and set up a personalised message. Instead of writing \"Hello, I am a passionate BMW fan and would love to connect\" every single time, you can write it once using variables \u2013 like a newsletter template with first name, last name \u2013 and the same approach applies to a follow-up message after connecting, for example: \"Great to be connected. If you ever have questions about these topics, feel free to reach out.\" I do want to point out: please do not overdo it. No fully automated sales pitches the moment someone connects. That is a bit like walking into a bar, going straight up to the most attractive person in the room, and immediately making an inappropriate advance. Not exactly a winning strategy. Unfortunately, that is what I often see when I look at how these automation tools are misused. But when used with the right balance, they are wonderful. The third example I would like to share is Hippo Video. What is the idea? Where I used to write emails, I now send personal video messages. The idea is that I record a video \u2013 either in my office via the browser, as I am doing here, or on my smartphone, which is no problem at all when I am on the go.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The page I have built, with the relevant logos and videos, always looks the same. I have a page with a section asking: why should you attend? \u2013 as an invitation to an event. I have a PDF about the event. I have videos from the colleagues who will also be presenting. And then I can say: if you want to register, if this resonates with you, click here to sign up. A great example of three tools that, in the first instance, have nothing to do with AI, but which follow a clear logic: automatically download receipts to free up time for value-creating activities; automatically grow your LinkedIn reach; and when you have someone in your network, surprise them with personal video messages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So we have talked about what the cake is. The question: does everything always have to be AI? No \u2013 there are also non-AI solutions. Third topic: automation. Automation is currently the big buzzword everyone is talking about. But here too, before you think about automating, only automate things that are genuinely worth automating. If I quickly jot down some bullet points by hand to remind myself what I want to say today, I could of course build an enormous automation that pulls in the latest trends for me. But honestly \u2013 if you are not so immersed in your subject that you always have more ideas than you have time for, then the question of AI and automation looks very different. Artificial intelligence, in my view, does not replace common sense and experience \u2013 it is an add-on. So: what makes sense to automate? Things like GetMyInvoices \u2013 tasks that repeatedly consume manual capacity and where you could be doing something far more valuable with that time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example \u2013 and this is how I use it for research \u2013 if you regularly want to stay up to date with the latest news or studies, that is something you can use automation beautifully for. And when I look at Microsoft Copilot: the basic version is already included with Microsoft 365. You have probably all heard about Agents by now \u2013 I have covered them before. What is great about them is that you can use Copilot Agents \u2013 which are automations \u2013 in two ways. The first type is predefined, out-of-the-box. That means there are already a whole range of automations you can use straight away. The second type lets you build your own. But the third option \u2013 and this is what most people completely overlook \u2013 is Power Automate. With Power Automate you can build so-called Flows. Flows are automations that are not AI in the sense of learning a process \u2013 rather, they handle exactly defined, rule-based processes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For example: you have approval workflows in your company \u2013 whenever someone submits something to a list for approval, the person responsible is notified. If they reject it, it goes back. If they approve it, it moves forward. These structured, rule-based processes can be mapped beautifully with Power Automate. So let me make a case for it. I regularly run workshops on exactly this topic \u2013 in fact, I have one online this afternoon and on Monday I will be spending the whole day in person at Volksbank Westerwald, working through how to use Power Automate to automate standard workflows. Whatever you digitalise, there are always three types of digitalisation. There is Digitization, there is Digitalization, and there is Digital Transformation. And if you can pronounce all three correctly, you are probably sober enough to drive \u2013 the ultimate sobriety test. What is the difference? Digitization means you translate a process into digital form one-to-one. Here is an example: it was never a good idea to write meeting minutes in a notebook, because it is very hard to plan your tasks from there.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You always have to transfer the notes into another system. In the digital world, doing the same thing in OneNote does not make it any better. That is Digitization. The former CEO of Telef\u00f3nica once said: if you digitise a terrible analogue process, you get a terrible digital process. My experience is that it is usually even worse than the analogue version. What is Digitalization then? Digitalization means you say: now we have new possibilities. For example, with Microsoft Planner \u2013 a Kanban tool. In a meeting, I can now say: what are the topics we want to discuss? The topic pool. What are we covering in this particular meeting? What is To Do? Where do we have open questions? What is done? What is documented? In other words, a Kanban board approach \u2013 which, by the way, was invented in manufacturing at Toyota in 1958. So perhaps we should think about whether we can transfer productivity ideas from manufacturing into the office. I always say: if we worked in manufacturing the way we work in the office, no car would ever be finished. And conversely, we can learn a great deal from manufacturing, just as Professor Dr J\u00f6rg Knoblauch has shown with his Office Kaizen concept.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Conclusion<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In that spirit, as always: brain first, then technology. That is my number one guiding principle. The second is: relevance over gadgetry. And the third is: use technology simply. With that, I wish you a productive approach to digitalisation. Digitalisation is an enormous opportunity. And for those asking: will AI replace me? No, you will not be replaced by AI. But companies and individuals who use AI smartly will have a clear advantage over those who do not. With that in mind: use AI \u2013 but use it wisely.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Should business leaders be afraid of artificial intelligence?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">According to Thorsten Jekel, fear of artificial intelligence is less warranted than fear of human stupidity. AI is a helpful tool that needs to be used wisely \u2013 it is no cause for panic, but also no automatic success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">When does using AI in a company actually make sense?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">AI makes sense when a solid data foundation and functioning processes are already in place. Like a cake: the cream (AI) only improves what is already good underneath \u2013 a dry sponge cake will not be rescued by cream on top.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why is data so important for using artificial intelligence?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">AI models are trained on data. Poor or missing data leads to poor results \u2013 as described by the GIGO principle (Garbage in, Garbage out) and the NINO principle (Nothing in, Nothing out).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is GetMyInvoices and how does it boost productivity?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">GetMyInvoices is a service that automatically downloads invoices from various online portals, significantly reducing the manual effort involved in accounting. According to Thorsten Jekel, his accounting workload dropped to one hour per month thanks to this tool.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Aimfox and what is it used for?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Aimfox is a LinkedIn add-on that sends automated, personalised connection requests to defined target audiences. It is important to use the automation with restraint and not to send sales-oriented messages immediately after connecting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is Hippo Video and how does it replace traditional emails?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Hippo Video allows you to record personal video messages via browser or smartphone and share them on an individual landing page. This replaces traditional emails with more personal and impactful video messages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the difference between Digitization, Digitalization, and Digital Transformation?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Digitization means mapping an analogue process digitally on a 1:1 basis \u2013 which often brings no real improvement. Digitalization means redesigning processes using new digital possibilities. Digital Transformation is the most comprehensive level, where business models are fundamentally changed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can Microsoft Power Automate help with process automation?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">With Microsoft Power Automate you can create so-called Flows \u2013 automations for clearly defined, structured processes such as approval workflows. This type of automation works without AI and is particularly suited to rule-based processes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does \"relevance over gadgetry\" mean in the context of digitalisation?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">\"Relevance over gadgetry\" is one of Thorsten Jekel's guiding principles. It means that digital solutions should always be oriented towards real customer problems \u2013 not technically impressive but useless features. Technology should create value, not just impress.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Will employees be replaced by artificial intelligence?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">According to Thorsten Jekel, people will not be replaced by AI. However, companies and individuals who use AI smartly will have a clear advantage over those who do not. AI complements experience and common sense \u2013 it does not replace them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools &amp; Resources Mentioned<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/digital4productivity.de\/en\/ki\">Artificial Intelligence (AI)<\/a> \u2013 Topic page on AI and digitalisation at digital4productivity.de<\/li>\n<li><a href=\"https:\/\/digital4productivity.de\/en\/microsoft-365\">Microsoft 365<\/a> \u2013 Platform with Microsoft Copilot, Power Automate, and Planner<\/li>\n<li><a href=\"https:\/\/getmyinvoices.com\">GetMyInvoices<\/a> \u2013 Service for automatic invoice downloads from online portals<\/li>\n<li><a href=\"https:\/\/aimfox.com\">Aimfox<\/a> \u2013 LinkedIn add-on for automated, personalised connection requests<\/li>\n<li><a href=\"https:\/\/hippovideo.io\">Hippo Video<\/a> \u2013 Tool for personal video messages as an email alternative<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Artificial intelligence is not a cure-all \u2013 before a company starts with AI, its fundamental processes and data quality need to be in order. The cake analogy: AI is like whipped cream on top \u2013 it only improves what is already good. A poor underlying process will not be saved by AI. Data [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[51],"tags":[],"class_list":["post-3293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-productivity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Is There No Need to Fear AI?<\/title>\n<meta name=\"description\" content=\"In this podcast episode you will learn why you have nothing to fear from artificial intelligence and why not every problem requires an AI solution.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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