{"id":3282,"date":"2026-03-24T17:00:00","date_gmt":"2026-03-24T16:00:00","guid":{"rendered":"https:\/\/digital4productivity.de\/?p=3282"},"modified":"2026-07-02T15:50:42","modified_gmt":"2026-07-02T14:50:42","slug":"interview-with-andreas-buhr-on-success-leadership-and-digitalisation","status":"publish","type":"post","link":"https:\/\/digital4productivity.de\/en\/interview-with-andreas-buhr-on-success-leadership-and-digitalisation","title":{"rendered":"How Do Success and Leadership Work in Digitalisation? Interview with Andreas Buhr"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Key Takeaways<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Andreas Buhr, a long-standing expert in sales and leadership, has written a new book titled \"Consciously Successful\" that links external business success with inner fulfilment.<\/li>\n<li>His central concept: whoever follows their \"star\" \u2014 a higher goal, a mission or vision \u2014 acts as a person driven by conviction rather than purely financial motives.<\/li>\n<li>Spirituality in the book is understood as awareness of one's own thinking, feeling and acting \u2014 not as an esoteric practice, but as an economic advantage.<\/li>\n<li>The \"sacred space\" describes regular personal retreat phases \u2014 such as sport, sauna or hiking \u2014 in which you recharge and reflect on your own decisions.<\/li>\n<li>According to Buhr, financial weakness is almost always first a mental state before it becomes an economic one \u2014 spirituality as self-awareness is therefore an economic advantage.<\/li>\n<li>Buhr describes the so-called \"work-life balance\" as a mirage; what is realistic is a life that is balanced over the years, with alternating phases of building, expanding and stepping back.<\/li>\n<li>Artificial intelligence is a challenger for management processes, but not a replacement for leadership \u2014 creativity, empathy and human feeling (human intelligence) remain decisive.<\/li>\n<li>The combination of AI and human intelligence (HI) is what Buhr calls the true \"superpower\" of the future.<\/li>\n<li>Buhr today offers mentoring programmes for self-employed people, entrepreneurs and executives, as well as keynotes on the topics of success, leadership and sales.<\/li>\n<li>Thorsten Jekel recommends three concrete actions: book Andreas Buhr as a keynote speaker, buy the book, and engage him as a mentor.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n <div class=\"brlbs-cmpnt-container brlbs-cmpnt-content-blocker brlbs-cmpnt-with-individual-styles\" data-borlabs-cookie-content-blocker-id=\"default\" data-borlabs-cookie-content=\"PGlmcmFtZSB0aXRsZT0iSW50ZXJ2aWV3IG1pdCBBbmRyZWFzIEJ1aHIgenUgRXJmb2xnLCBGw7xocnVuZyB1bmQgRGlnaXRhbGlzaWVydW5nIiB3aWR0aD0iMTA4MCIgaGVpZ2h0PSI2MDgiIHNyYz0iaHR0cHM6Ly93d3cueW91dHViZS5jb20vZW1iZWQvR0gzdkRYOXZpT1E\/ZmVhdHVyZT1vZW1iZWQiICBhbGxvdz0iYWNjZWxlcm9tZXRlcjsgYXV0b3BsYXk7IGNsaXBib2FyZC13cml0ZTsgZW5jcnlwdGVkLW1lZGlhOyBneXJvc2NvcGU7IHBpY3R1cmUtaW4tcGljdHVyZTsgd2ViLXNoYXJlIiByZWZlcnJlcnBvbGljeT0ic3RyaWN0LW9yaWdpbi13aGVuLWNyb3NzLW9yaWdpbiIgYWxsb3dmdWxsc2NyZWVuPjwvaWZyYW1lPg==\"><div class=\"brlbs-cmpnt-cb-preset-a\"> <p class=\"brlbs-cmpnt-cb-description\">You are currently viewing placeholder content from <strong>Default<\/strong>. To access the actual content, click the button below. Please note that data will be passed on to third-party providers in the process.<\/p> <div class=\"brlbs-cmpnt-cb-buttons\"> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-unblock role=\"button\">Unblock content<\/a> <a class=\"brlbs-cmpnt-cb-btn\" href=\"#\" data-borlabs-cookie-accept-service role=\"button\" style=\"display: none\">Accept required service and unblock content<\/a> <\/div> <a class=\"brlbs-cmpnt-cb-provider-toggle\" href=\"#\" data-borlabs-cookie-show-provider-information role=\"button\">More information<\/a> <\/div><\/div>\n<\/div><\/figure>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-introduction\"><strong>Introduction<\/strong><\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Great to have you back for another episode of TJ's Technology Tuesday \u2014 the show about becoming more digitally productive. As you know, I always have a guiding theme: purpose. Are we doing things that truly make sense? And to explore that, I occasionally invite outstanding guests. The guest I have with me today is someone I have known for a very long time and whom I have admired for just as long. I know him as someone who lives by a principle I hold dear myself. You may have heard my saying: I don't take swimming advice from someone who can't swim. Today's guest is definitely someone who knows how to swim faster \u2014 both in sales, because he spent years in insurance sales on his own responsibility and did so with remarkable success, and in leadership. And as you know, digitalisation does not fail because of technology. It fails because of leadership and because of the question of whether what we do actually makes sense. That is precisely where the circle closes, because my guest has written a new book.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">He says it will be his last. I hope not, because I always look forward to every book he writes. So please welcome the one and only Andy Buhr. A very warm welcome, dear Andy \u2014 thank you so much for making time for me.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you very much, dear TJ Thorsten. I am very happy to be your guest.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-0\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you. Wonderful. When you told me you were writing a new book, I asked: what topic are you writing about, and what is the idea behind it? What I find really compelling is that you say the theme of purpose and business is not a contradiction or a mismatch \u2014 ideally, it is the bracket that holds everything together. What is the bracket, the idea behind your new book, dear Andy?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-0\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you for the question. I once read somewhere \u2014 I can no longer recall where \u2014 something along the lines of: whoever follows their star never turns back. And the star is not the goal you have in your business; the star is always there, even when clouds obscure it. It is perhaps something like a higher purpose. It can be a mission you fulfil for your customers. It can be a vision you want to realise for your company. It is, in any case, something elevated \u2014 an overarching goal, a message, perhaps a philosophy. It is some kind of headline that you follow. And I believe that people who do business \u2014 whether they are entrepreneurs, self-employed, or in leadership positions \u2014 who have clear goals and know where they are heading, who have an answer to the question \"what does this serve, what is this good for?\" \u2014 those people are what I call people driven by conviction. And people driven by conviction never work for money, because the only ones who work for money are those who will also leave for money. So those driven by conviction always have some other drive. And that drive \u2014 this is what the book aims to describe \u2014 is something like marrying external success with inner success.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I believe that external success in business \u2014 whether in leadership or sales \u2014 always originates from within, from inside us. That is what I need as a precondition. What matters in life is not what you have, but what you make of what is already there. Bringing out what is inside, marrying both themes, if you will \u2014 that is what the book is primarily about.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-1\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Excellent. And you have developed this from two tracks \u2014 on one hand sales, on the other hand leadership. You always say: sales works differently today, leadership works differently today, purpose works differently today \u2014 or what is the core message of your book?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-1\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, the core message is: success works differently today. And \"works differently\" even appears as a disruptor on the book's cover. To explain it further, Thorsten \u2014 as you mentioned in your introduction \u2014 I have now built my second company and, if you will, already handed it over to my successors. That is the ultimate goal of any entrepreneur.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-2\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Brilliant!<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-2\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">To act in such a way that you gradually make yourself dispensable. In my first entrepreneurial life, I focused intensely on sales. That is true. Sales means selling to many. I worked with a lot of end customers and B2B clients. The academy I founded covers both leadership and sales. And why does that matter? Because you cannot separate sales from leadership. When a customer changes their journey \u2014 I always joke that my mother-in-law is 88. Since she got an iPad three years ago, she has become seriously dangerous. She has learned to research online and today knows what an Instagram story and a WhatsApp status is. No joke. So even she has become more \"online\". When the customer changes their journey, the salesperson must act differently. And when that is the case, the people responsible for leadership must also accept that their employees know more \u2014 that the team is smarter than it was five, six, seven years ago. That changes everything in leading people. That is why we have always kept these two themes spinning, like two balls in the air at once.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-3\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, and there is a theme you also feature on the book cover. Feel free to hold it up \u2014 I'd like to see it. I have it here in very small print on the band. But you have also chosen very deliberately: Consciously Successful. Exactly. And what jumped out at me on the cover was that it mentions clarity, leadership and holistic success \u2014 I had always associated you with those. Spirituality, however, is something I had honestly never previously connected with you. We have known each other for quite some time, after all.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-3\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">What is your relationship with that? People say \u2014 those with reservations about the cover \u2014 is he doing singing bowls now and incense sticks? Spirituality is ultimately a question of how you define it. And I would like to offer this: the spiritual part is the part where we engage with ourselves. Find the sacred space that gives you the strength to do the things you can and want to do. The sacred space is the place \u2014 as I recommend in the book \u2014 to visit regularly, to seek out, and to recharge in, so that you can be strong again in the outside world. The sacred space is the place where no motivation drives you forward and, incidentally, no frustration drives you negatively \u2014 where, if you will, everything is actually fine, because you have arrived at yourself. You are recharging, like a place of power. People say they do gardening and are completely with themselves; others jog, do pilates, yoga, hiking \u2014 whatever it may be. I regularly go to the gym, to the sauna, make sure I become still there, seek out that sacred space, and try to answer for myself: what is this good for, what I am doing? Does it fit? Is this the right thing? Is the measure right? So that I can move forward with full energy and authentically.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-4\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">And this inner part \u2014 this spiritual inner part, this search for inner fulfilment, the search for a completion, so to speak, of what you achieve outwardly \u2014 I believe it is important. And when I talk to people in my podcast who are very, very successful, Thorsten, they say: Andreas, if you promise to keep this between us \u2014 then they lean in a little closer \u2014 and they say: strictly speaking, without this spiritual part, none of it would have been possible for me. So they all have it already. It is not only not excluded \u2014 it is mutually dependent.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-4\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely. What you describe is not singing bowls \u2014 because that is where I would say, look, the two of us have been around for a while now. Some people say, oh, they are going through a midlife crisis. I think we are both well past that stage. And at the same time, we are perpetual learners. There is another quote of yours that jumped out at me. Let me read it aloud: Financial weakness is almost always a mental state long before it becomes an economic one. This is not romanticism but documented psychology. Spirituality, understood as awareness of one's own thinking, feeling and acting, is therefore an economic advantage. I found that a very inspiring quote. Would you like to elaborate on the link between spirituality and financial weakness or strength?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-5\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, look \u2014 if money is your problem, money is not your problem. That is worth reflecting on. I mean, I was a student once, had no money, did not know how to pay my rent, and so on. I came from nothing, if you will. And in my 35 years as an entrepreneur, I have experienced several situations where I did not know how things would continue. In such phases, when you do not know how to pay the rent, the costs \u2014 think of the COVID crisis: we lost 82% of our business, we had employees, we did not know how things would go on \u2014 when the house is on fire, there is no room for the spiritual part. My teacher once said to me: Andreas, when your house is on fire, you cannot pick roses. And I say, when it comes to leadership, it is a little like being a sailor: when you have strong wind forces, you cannot hold a self-discovery group \u2014 you have to act, to operate, to be more directive, perhaps, with yourself and with others. In other words, when there is more month left than money and you do not know how to get through that month \u2014<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-6\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">People watching and listening now who have experienced that may know what I mean. I barely know an entrepreneur who has not been through it \u2014 how do I pay the salaries? And so on. In those moments, the room for the spiritual part is small to non-existent. I also believe, by the way, that the whole work-life balance discussion is a mirage. There is no lasting work-life balance, at least not in my experience. It is a state worth striving for, yes, and dedicating yourself to it is entirely legitimate. But we will have few phases in life where everything truly aligns. It is more like this \u2014 and I experience this in my coaching, my mentoring, in the events we have run for years \u2014 you have phases of building, phases of expanding, phases of stepping back a little so that you have more time for that side of things. It is ultimately about leading a reasonably balanced life over the years. And that includes \u2014 on the basis of what I call financial sovereignty, or \"money sovereignty\" as I call it in the book \u2014 also taking that inner part along with you. I once \u2014 perhaps I may say this briefly \u2014 occupied myself with the question of how economic success actually correlates with happiness and fulfilment.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-7\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">You barely find anything on that topic. I recently read about Elon Musk posting on his X platform that he now has 700 billion and is not happy \u2014 asking what went wrong with his life. It is established that money is not everything, but without money everything is nothing \u2014 tick. But it does seem to be the case that having more and more money is ultimately no guarantee that in proportion to that extra money you would also become proportionally happier. There are studies suggesting that an annual income of 80,000 to 100,000 dollars represents an optimal mix between external feelings of success and inner happiness and fulfilment. Everything you earn beyond that is no longer a proportional guarantee of equally greater fulfilment and happiness \u2014 it seems to diminish. That sounds reasonable and somehow understandable to me. And that is precisely what this book is about \u2014 finding the right measure, the right dosage between manifestation, meditation and all the spiritual trends on one side, and hard work on the other, with the economic foundation that is also needed. In my view, so that both sides ultimately get their due.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-5\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely. Would you like to give us an overview of what the 12 chapters cover? A guided tour through the book. We have already explored several aspects \u2014 now make our mouths water with the 12 chapters you have written.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-8\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Right, I have \u2014 I would rather not quote the 12 chapters now. That would take, I don't know, 300 pages. What I did was try to work through things roughly chronologically and to also honour and incorporate that spiritual part that has occupied me for 30 to 35 years. I just did not have the headspace for it at age 30 or 35. I was busy, and the messages that were being offered to me I only really understood in hindsight. We generally say: if you connect the dots of your life backwards, some things that happened to you \u2014 and things that did not \u2014 may become clear. So it is biographical. I describe, for example, what happened to me on Everest. I had a very intensive conversation with the Dalai Lama a few years ago, together with our friend and colleague Lothar Seibert, about happiness and fulfilment, and so on. All of that is what I relay, and I guide readers through the book at the end of each chapter via a dialogue with the Inner Master. (Thorsten Jekel) Wow. (Andreas Buhr) I was recently asked: Andreas, what exactly is the Inner Master? The Inner Master, for me, is the questioning regulative. Because in life, when it comes to moving forward, it is not about having answers \u2014 it is about finding the right question. The mother of all answers is the right question. Only with the right question can I engage with the next answer and thus the next level. And this Inner Master is the master of questions who, in a dialogue between master and student, helps me find my own answers. I find that far more elegant in leadership as well, because the person who asks leads others towards their own independence.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-6\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Absolutely. And what I value so much about you is this: I know people who, shall we say, do the singing-bowl thing, and I know people who say \"those who brake, lose\" \u2014 full throttle all the way. What I so appreciate about you \u2014 and I think it is genuinely needed \u2014 is both, combined. Not just in times of artificial intelligence, but especially in times of artificial intelligence. What is your take on AI, if I may ask?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-9\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Yes, that question naturally has to come from you \u2014 as someone who is, I think, always up to date on that side. I would always ask you for advice on tools and so on. But I do believe that artificial intelligence is ultimately overestimated. The development of AI is generative. Not engaging with it would be irresponsible. People who use artificial intelligence will replace people who do not. I think we can quickly agree on that. But AI is a challenger for management processes and not a challenger for leadership. Preparing and processing information makes AI a kind of information expert, if you will. But new things are not created by it. New things are only created through consciousness. And since AI currently has no consciousness, that is limited to impossible. When we need something new, it requires creativity, it requires empathy, a kind of capacity for feeling \u2014 we can call it feeling. I call it human intelligence. And the combination of both \u2014 AI and human intelligence \u2014 is ultimately the superpower. That means the next big thing will not be AI \u2014 it is already here \u2014 but the next big thing, if I may put it that way, is for me: staying humanly connected, humanly processing what is happening, continuing to work on the human part.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Just think about something like \u2014 we do not have this in our call right now \u2014 but you walk into a room and you can read it. You know what energy is in there. You know what questions people have. Have you ever had the experience of someone approaching you and you get the sense you know what they are thinking \u2014 you pick up what they are thinking? You have a sort of sixth sense that suddenly lets you feel what is going on? All of that is present in leadership contexts. It is always a gut question. In sales contexts it is always, always, always a gut question. In the end, it is not about your professional expertise, or about information that AI has prepared. All of that is fine \u2014 it gets you to the table. But what is relevant, whether someone decides in favour of you, your message, your product, your leadership idea, is always whether people say yes to you as a person. And with that, human intelligence is what we are permitted to focus on.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-7\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Many thanks. I could not have said it better \u2014 because I see it the same way. There is a lot of blind faith in technology, a lot of overhype in this space. Productivity is beyond the hype, if you will, and it would be negligent not to use this technology. But it helps us with more sales, more leadership, more purpose \u2014 to convey and implement meaning. And that is exactly what you help your clients with. How do you support your clients? Where can you help? Where does Andreas Buhr add value?<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-10\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Well, my academy, Buhr und Team for Greater Business Success, is now in the hands of my successors, and we of course have a great cooperation. I continue to be available to the team as a mentor \u2014 and that is also the answer to the question. I have always thought about what truly moves people forward. And for the past two or three years, Thorsten, entrepreneurs come to me, clients come to me, start-up founders who are now successful, and they say: I just need someone to talk to. I would love to exchange ideas on CRM systems, recruiting \u2014 how do I recognise good people? Leadership style? How do I approach AI topics? Everything that falls under the question \"how can I grow my business, do more business from the front?\" \u2014 those are the topics I engage with and where I believe I have a solid grounding. And so we have developed a mentoring programme for self-employed people, entrepreneurs, managing directors, and employed executives who want to move forward. That makes up roughly 50% of my work, and the other 50% is speaking on the topics, on the books \u2014 now Consciously Successful.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-11\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">You could say: \"Success works differently today\" or \"Leadership works differently today\". Those are keynotes, corporate keynotes \u2014 some are open events too; we run our own event series as well. So I have less to do, but it is not quite boring yet, because I now have no staff responsibility. I must not spoil that. No staff responsibility. I am only responsible for myself and manage myself. I still need to make this office a bit more presentable when I am not in the studio \u2014 like today, when I could not be in the studio. So I am in my home office. It is still a bit bare, as you can see \u2014 there is still work to do there.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-8\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">But you know my saying: relevance over frills. And you are the living proof of that \u2014 someone who truly comes from their own operational responsibility. We actually have a few parallels there. Yes, I too, as a managing director in the mid-market, once said: I find the topic of leadership very enriching, but also very demanding. And right now I am very grateful that, apart from my assistant, I also have no operational staff responsibility, and that \u2014 like you \u2014 I help people move forward. And to all those who do not yet know Andy Buhr among my readers, listeners and viewers \u2014 which actually cannot be the case, since he is far better known than I am. I know him as a past president of the German Speakers Association, and who becomes president of an organisation like that? People who have proven they can do it \u2014 people who have the right performance. As a speaker, he is outstanding. Looking at the books \u2014 I have read all of yours. I look forward to every book and I always stay with you. I do not want this to be your last book. I hope you will continue to enrich us with more books.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-9\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Because I find \u2014 especially in times of AI, where we perceive so many things only in abbreviated form \u2014 it is simply enormously enriching. And I consciously make time for it, just as you do. A book truly helps you dive deeper, to gain real mental clarity, both for us as authors and for readers. And regarding the mentoring programme \u2014 I have been fortunate to learn so much from you, for which I am very, very grateful. So I can only recommend it. That is why I normally \u2014 let us say \u2014 at the end there should always be a call to action. I have three calls to action. First: book Andy Buhr as a keynote speaker. Second: buy the book \u2014 hold it up one more time. Absolutely a must-read and a must-buy. And the third call to action \u2014 knowing full well that marketing professionals say you should only have one \u2014 book Andy as a speaker, buy the book, and third, engage him as a mentor. I get no commission for this; I am simply an Andy Buhr fan \u2014 including his wonderful wife. You are a great team. And on that note, a very, very heartfelt thank you to you, dear Andy, for taking time out of your busy schedule for this wonderful interview.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-10\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you so much, dear Andy.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-andreas-buhr-12\">Andreas Buhr<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you for the invitation, TJ, dear Thorsten. It has been a great pleasure being guided by you. Thank you in all directions. I look forward to meeting you in person. Greetings from D\u00fcsseldorf. Wonderful.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-thorsten-jekel-11\">Thorsten Jekel<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">On that note, this was another episode of TJ's Technology Tuesday \u2014 live on LinkedIn every Tuesday from 12:30 to 12:45, available as a podcast from Tuesday at 5 pm on all major platforms, and to read on my blog at www.digital4productivity.de.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Remember my motto: switch on your brain first, then the technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your Personal IT Coach for Executives, Thorsten Jekel.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Frequently Asked Questions<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is Andreas Buhr's new book \"Consciously Successful\" about?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">The book \"Consciously Successful\" links external business success with inner fulfilment. Andreas Buhr shows how entrepreneurs and executives can define a higher goal (a \"star\"), use spiritual self-reflection as a resource and thereby become sustainably more successful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does Andreas Buhr mean by a \"person driven by conviction\"?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">According to Buhr, people driven by conviction are those who do not work primarily for money but follow a higher goal. They have a clear answer to the question \"Why do I do this?\" and therefore bring lasting energy and authenticity to their work.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the \"sacred space\" that Andreas Buhr describes in his book?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">The \"sacred space\" refers, in Buhr's concept, to a regular personal retreat \u2014 for example during sport, in the sauna, or while hiking \u2014 in which you are driven neither by motivation nor by frustration. In this state you reflect on what you are doing and recharge for outward action.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How do spirituality and financial success relate to each other according to Andreas Buhr?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">According to Buhr, financial weakness is almost always first a mental state before it becomes economic. Spirituality \u2014 understood as awareness of one's own thinking, feeling and acting \u2014 is therefore an economic advantage, not romanticism.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does Andreas Buhr say about work-life balance?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Buhr describes work-life balance as a \"mirage\": it is a desirable state but barely achievable on a lasting basis. What is more realistic is leading an overall balanced life over the years, one that contains phases of building, expanding and stepping back.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is the \"Inner Master\" in Andreas Buhr's book?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">The \"Inner Master\" in Buhr's concept is an internal, questioning regulative. At the end of each chapter, Buhr stages a dialogue between the student and the Inner Master to help the reader find their own answers to personal and entrepreneurial questions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How does Andreas Buhr assess artificial intelligence for leadership and sales?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Buhr sees artificial intelligence as a powerful challenger for management processes and the processing of information, but not as a replacement for genuine leadership. Creativity, empathy and human feeling \u2014 \"human intelligence\" \u2014 remain decisive in his view, especially in sales and in leading people.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What does Buhr mean by the combination of AI and human intelligence as a \"superpower\"?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">According to Andreas Buhr, the real strength comes not from AI alone but from combining AI-supported information processing with human creativity and empathy. This combination of artificial and human intelligence is what he calls the \"superpower\" of the future.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">With what does Andreas Buhr concretely help his clients today?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Andreas Buhr today offers mentoring programmes for self-employed people, entrepreneurs, managing directors and employed executives. He supports topics such as CRM systems, recruiting, leadership style, AI applications and the general growth of business success. In addition, he delivers keynotes on success, leadership and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why does Thorsten Jekel emphasise that one must engage with AI?<\/h3>\n\n\n<p class=\"wp-block-paragraph\">Thorsten Jekel stresses that it would be negligent not to use AI technology, since people who deploy artificial intelligence will replace those who do not. At the same time he underlines that AI supports sales, leadership and the conveyance of purpose \u2014 but does not replace them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tools &amp; Resources Mentioned<\/h2>\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/digital4productivity.de\/en\/ki\">Artificial Intelligence (AI)<\/a> \u2013 Buhr and Jekel discuss the sensible use of AI as a complement to human intelligence in a business context.<\/li>\n<li><a href=\"https:\/\/andreasbuhr.com\">Andreas Buhr \u2013 Consciously Successful<\/a> \u2013 Andreas Buhr's new book on success, leadership and inner fulfilment; recommended for purchase during the interview.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Andreas Buhr, a long-standing expert in sales and leadership, has written a new book titled &#8220;Consciously Successful&#8221; that links external business success with inner fulfilment. His central concept: whoever follows their &#8220;star&#8221; \u2014 a higher goal, a mission or vision \u2014 acts as a person driven by conviction rather than purely financial motives. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ai_generated_summary":"","footnotes":"","tve_updated_post":"","tve_custom_css":"","tve_user_custom_css":"","tve_globals":{},"tcb2_ready":0,"tcb_editor_enabled":0,"tve_landing_page":"","_tve_header":"","_tve_footer":""},"categories":[52,51],"tags":[],"class_list":["post-3282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-en","category-productivity"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Success &amp; Leadership Digitally: How? \u2013 Andreas Buhr<\/title>\n<meta name=\"description\" content=\"In this podcast episode Thorsten Jekel interviews Andreas Buhr on how to achieve business success and healthy leadership in times of digitalisation \u2014 and what success really takes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/digital4productivity.de\/en\/interview-with-andreas-buhr-on-success-leadership-and-digitalisation\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Success &amp; Leadership Digitally: How? \u2013 Andreas Buhr\" \/>\n<meta property=\"og:description\" content=\"In this podcast episode Thorsten Jekel interviews Andreas Buhr on how to achieve business success and healthy leadership in times of digitalisation \u2014 and what success really takes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/digital4productivity.de\/en\/interview-with-andreas-buhr-on-success-leadership-and-digitalisation\" \/>\n<meta property=\"og:site_name\" content=\"jekel &amp; team Digitalexperten\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DigitalTransformerTJ\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/DigitalTransformerTJ\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T16:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-02T14:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/digital4productivity.de\/wp-content\/uploads\/2026\/03\/hf_20260613_201147_e1d71794-859d-4dd0-82b4-dfa14d40ac8e-1024x572.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"572\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Thorsten Jekel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@jekel\" \/>\n<meta name=\"twitter:site\" content=\"@jekel\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Thorsten Jekel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"23 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/digital4productivity.de\\\/en\\\/interview-with-andreas-buhr-on-success-leadership-and-digitalisation#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/digital4productivity.de\\\/en\\\/interview-with-andreas-buhr-on-success-leadership-and-digitalisation\"},\"author\":{\"name\":\"Thorsten Jekel\",\"@id\":\"https:\\\/\\\/digital4productivity.de\\\/en#\\\/schema\\\/person\\\/117df81b8c335739446776a93a5d0636\"},\"headline\":\"How Do Success and Leadership Work in Digitalisation? 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